It is crucial that your website ranks top in search engine results i.e. Search Engine Optimization (SEO) is the key to get website visitors because sometimes customer don’t know your company but he knows what type of service/product he wants. Achieving the top rank in Search engines attracts the customer & creates an assurance in the customer’s mind.
Once he opens the web link you must give him a strong reason to stay there & browse your services. Which needs creative graphic Design & Simplified but well-organized content which provides easy navigation. Also, the website should be lightweight so that the user can browse faster.
Don’t forget to put existing customer’s testimonials this creates a feeling of reliability in the customer’s mind. For this try to select the customer who is well known in society.